It has been proven to increase customer satisfaction, particularly among the younger demographic. Digital technologies establish vast avenues for digital transformation to enhance customer experience in the insurance sector. They facilitate seamlessness with customers through various different digital media like mobile applications, online portals, and social media platforms. This omnichannel strategy helps a customer to deal directly with his insurer at his whim and fancy, hence raising satisfaction levels amongst the customer segment.
In addition, data analytics is one of the key digital technologies through which better insights into the customers may be provided to insurance companies. Insurance companies can create more personalized products and services for their customers by breaking down customer data. This will make the overall experience of the customers better, enhancing customer loyalty.

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